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Publication
Internationalization to Colombian market: enablersand constraints
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| 2.03 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
International business studies have reached more importance in the era of globalization
where we live and, a deep analysis of specific markets, under specific conditions (like
happens in this study) is always important to complement the existent literature.
The current research attempts to study the main enablers and constraints faced by
Portuguese companies during the internationalization process to the Colombian market,
and its impact on organisational performance. Additionally, the current research attempts
to define the best strategy possible to work around the challenges identified in order to
obtain higher advantages to enter this country. It was used a hybrid strategy with multi data
collection methods and sources.
Data were collected through two methods: face-to-face interviews and questionnaires, both
applied to Portuguese companies, with international business activities in Colombia and
knowledge of the market, by their own experience. The sample collected represents 10%
of the 387 Portuguese companies with businesses with the country in study, registered in
2018.
The results showed that there is no evident of a positive influence of the enablers, neither
a negative influence of the constraints on companies performance. Important insights are
delivered to the Portuguese mangers succeed in internationalization process to Colombia.
Description
Keywords
Internationalization Performance Enablers Constraints Colombian market