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Publication
SurfScholar an advising service to attract international students to get entire academic degrees in Portugal’s most dynamic Surf-City: Lisbon.
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.64 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
The following text is a business plan for SurfScholar - an advising service to attract
international students to get entire academic degrees in Portugal’s most dynamic Surf-City:
Lisbon. SurfScholar is presented as a viable business concept with environmental, economic and
socio-cultural sustainability as guiding principles.
For a variety of reasons, Lisbon is becoming an increasingly popular destination for
international student mobility. Additionally, Lisbon and its surrounding coastal areas have been
experiencing a recent boom in surf related tourism. The text goes into detail about how
SurfScholar combines educational tourism and surf tourism by promoting Lisbon as the perfect
destination to be both an international student and a surf tourist.
To test the market interest in this concept, a simple website was created with a call-toaction.
With minimal marketing, SurfScholar received a robust amount of interest from people
around the world. SurfScholar’s mission to is to be at the forefront of linking educational tourism
and surf tourism and to explore Portugal’s potential as the premier global destination for this new
niche segment of tourism.
SurfScholar’s business plan is formatted in accordance with the United States Agency for
International Development’s, Sustainable Tourism Enterprise Development: A Business
Planning Approach, (Humke & Hilbrunner, n.d).
Description
Keywords
surf surf tourism lisbon