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Pervasive Business Intelligence: A Key Success Factor for Business

dc.contributor.authorGuarda, Teresa
dc.contributor.authorLeón, Marcelo
dc.contributor.authorAugusto, Maria Fernanda
dc.contributor.authorMota Pinto, Filipe
dc.contributor.authorBarrionuevo, Oscar
dc.contributor.authorVillao, Datzania
dc.date.accessioned2025-08-26T08:58:33Z
dc.date.available2025-08-26T08:58:33Z
dc.date.issued2017-06-08
dc.description.abstractToday the strategic significance of information is fundamental to any organization. With the intensification of competition between companies in open markets and often saturated, companies must learn to know themselves and to the market through the collection and analysis of quality information. The strategic information is seen as a key resource for success in the business, which is provided by Business Intelligence systems. A successful business strategy requires an awareness of the surrounding (internal and external) environment of organizations, including customers, competitors, industry structure and competitive forces. Managing the future means not only is able to anticipate what will happen outside the organization, but also be able to represent the events through their own actions timely. To make it possible, Pervasive Business Intelligence arises as a natural evolution of business intelligence applications in organizations, allowing to companies achieve and maintain a sustainable competitive advantage, helping managers react proactively in a timely manner to threats and opportunities.eng
dc.description.sponsorshipThe authors thank Prometeo Project of SENESCYT (Ecuador) for financial support.
dc.identifier.citationGuarda, T., León, M., Augusto, M.F., Pinto, F.M., Barrionuevo, O., Villao, D. (2018). Pervasive Business Intelligence: A Key Success Factor for Business. In: Rocha, Á., Reis, L. (eds) Developments and Advances in Intelligent Systems and Applications. Studies in Computational Intelligence, vol 718. Springer, Cham. https://doi.org/10.1007/978-3-319-58965-7_6
dc.identifier.doi10.1007/978-3-319-58965-7_6
dc.identifier.isbn9783319589633
dc.identifier.isbn9783319589657
dc.identifier.issn1860-949X
dc.identifier.issn1860-9503
dc.identifier.urihttp://hdl.handle.net/10400.8/13904
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer International Publishing
dc.relation.hasversionhttps://link.springer.com/chapter/10.1007/978-3-319-58965-7_6
dc.relation.ispartofStudies in Computational Intelligence
dc.relation.ispartofDevelopments and Advances in Intelligent Systems and Applications
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titlePervasive Business Intelligence: A Key Success Factor for Businesseng
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage89
oaire.citation.startPage81
oaire.citation.titleDevelopments and Advances in Intelligent Systems and Applications
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMota Pinto
person.givenNameFilipe
person.identifier.orcid0000-0001-7634-0296
relation.isAuthorOfPublication908ef8f4-823a-41fd-8184-287f872b943c
relation.isAuthorOfPublication.latestForDiscovery908ef8f4-823a-41fd-8184-287f872b943c

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