Marketing database knowledge extraction - towards a domain ontology

Pinto, Filipe Mota; Gago, Pedro; Santos, Manuel Filipe; Mota Pinto, Filipe

http://hdl.handle.net/10400.8/12787

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Marketing database knowledge extraction - Towards a domain ontology.pdf	Ontologies are currently the most prominent computer science research area under development. With this paper we use ontologies at an almost unexplored research area within the marketing discipline, throughout ontological approach to the database marketing. We propose a generic framework supported by ontologies for the knowledge extraction from marketing databases. Therefore this work has two purposes: to integrate ontological approach in Database Marketing and to create domain ontology with a knowledge base that will enhance the entire process at both levels: marketing and knowledge extraction techniques. This research was developed according to two methodological principles, ontology domain double articulation and ontology modularization. At the end of our work we use ontologies to pre-generalize the Database Marketing knowledge through a knowledge base.	165.35 KB	Adobe PDF	Download

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Authors

Pinto, Filipe Mota

Gago, Pedro

Santos, Manuel Filipe

Mota Pinto, Filipe

Gago, Pedro

Abstract(s)

Ontologies are currently the most prominent computer science research area under development. With this paper we use ontologies at an almost unexplored research area within the marketing discipline, throughout ontological approach to the database marketing. We propose a generic framework supported by ontologies for the knowledge extraction from marketing databases. Therefore this work has two purposes: to integrate ontological approach in Database Marketing and to create domain ontology with a knowledge base that will enhance the entire process at both levels: marketing and knowledge extraction techniques. This research was developed according to two methodological principles, ontology domain double articulation and ontology modularization. At the end of our work we use ontologies to pre-generalize the Database Marketing knowledge through a knowledge base.

Description

Palavras-chave: Databases, Ontologies, Data mining, Computer science, Artificial intelligence, Application software, support systems, Knowledge representation, Logic, Inference mechanisms. 2009 International Conference on Intelligent Engineering Systems, INES 2009.

Keywords

Databases Ontologies Data mining Computer science Artificial intelligence Application software

URI

http://hdl.handle.net/10400.8/12787

Citation

Pinto, F.M.; Gago, P. and Santos, M.F., "Marketing database knowledge extraction - towards a domain ontology," 2009 International Conference on Intelligent Engineering Systems, Barbados, 2009, pp. 193-198, doi: https://doi.org/10.1109/INES.2009.4924761.