Green Supply Chain Management: a case study of Brazilian cosmetic firms

Araújo, Adélia Cristina Evangelista Silva de

http://hdl.handle.net/10400.8/5550

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Authors

Araújo, Adélia Cristina Evangelista Silva de

Advisor(s)

Simões, Paula Marisa Nunes

Abstract(s)

The increasing environmental concern can be seen as a challenge and a strategic issue for firms nowadays. Within this context, green supply chain management (GSCM) can provide a solution to this problem, as it is a way to achieve competitive advantage while enhancing the environmental sustainability. This dissertation attempts to bridge a gap in GSCM theory by analysing it in the context of the cosmetic sector in a developing country from South America. By doing so, we intend to analyse GSCM in Brazilian cosmetic sector. The aim of this dissertation is threefold: to examine the pressures for the adoption of green practices in SC in Brazil, to estimate the effect on its operation and to understand the way the central firm induces GSCM practices on its suppliers. Thus, three research questions (RQ) guide the study: RQ1: What are the main institutional pressures that have influenced the adoption of GSCM practices in Brazilian cosmetic firms?; RQ2: What is the effect (economic and environmental) of GSCM practices implementation for the cosmetic firm?; RQ3: In what ways does the central firm act to induce sustainable procedures in its supply chain (SC)? A multiple case study was conducted with two Brazilian cosmetic firms, AymaraUna and Bio Extratus. The results indicate: (1) internal guidelines as major drivers in GSCM adoption; (2) positive relation between the adoption of green practices and performance (both environmental and economic), only in the case of Bio Extratus; and (3) it was not possible to determine the extension of influence the focal firms might have in GSCM adoption by its suppliers. To our knowledge, this is the first multiple case study relating GSCM from Brazilian cosmetic firms.