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- Surf tourism: segmentation by motivation and destination choicePublication . Reis, Patrícia; Jorge, João PauloThe choice of touristic destinations depends on a number of factors, whether they’re personal, sociological or economical. The tourist demand is, thus, closely related to the decision that people make when planning their leisure activities. The following analysis seeks to provide information that will provide guidance to public authorities and companies planning in the strategy of sustainable tourism development within a specific segment, in this case surf tourism. This is a new business opportunity, currently having an assuming an important role in the development of regions. Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination’s better performance and competitiveness. The study was based supported in a collection of data from a questionnaire to surf tourists. The market was segmented using multivariate analysis: factor and cluster analysis. The main results of this study have identified that surf tourists value certain attributes when choosing a destination for surfing, which can be synthesized in the factors "Destination", "Entertainment and Recreation" and " Surf Quality”, as well as and the existence of two opposing segments, that value different attributes, when choosing a surfing destination.
- Höpüpü: surfing stoked on the waves of Peniche. The surfer and the satisfaction with his surf tourism experiencePublication . Nunes, J.M.; Mendes, S.; Jorge, J.P.More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the “Sea economy”, namely via the so called “Surf Tourism”. Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the “surfer/surf tourist” at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the “surfer/surf tourist” to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical “surfer/surf tourist”, achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the “surfer/surf tourist” visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
- O turismo de surf em Peniche: um novo paradigma, um velho territórioPublication . Reis, Patrícia; Jorge, João PauloO final do século XX apresentou-se como um século de viragem, onde são visíveis alterações nas mentalidades e na relação do Homem com a natureza. Esta viragem marca o aparecimento de novos turistas, novas modalidades de turismo e novos percursos, que enfatizam a natureza dos lugares visitados e o consumo de bens naturais e culturais diferenciados. Estas alterações desencadeiam novas territorialidades, nomeadamente nas zonas costeiras. Peniche é um exemplo de adaptação e renovação de território. Novas e antigas formas territoriais coexistem e reajustam-se às novas realidades de consumo. Os desportos de ondas, como o surf, encontram neste território um espaço de excelência para se desenvolverem, o que tem provocado a transformação do território e do modo de vida da comunidade, numa lógica de inovação e tradição. De território piscatório e de veraneio, Peniche é hoje um território de surf. O objetivo deste artigo é refletir sobre as várias funções do território Peniche e analisar o turismo de surf como fonte de reinvenção do território. Para tal recorreu-se a uma revisão bibliográfica e à observação não participante no território de Peniche. Conclui-se que o turismo de surf é um produto dinamizador das áreas costeiras e dos territórios adjacentes e que a aposta em produtos turísticos alternativos ao sol e à praia, baseados nas potencialidades existentes no território – o Mar - é uma alternativa à evolução económica dos espaços e uma verdadeira porta de oportunidades.
- Ka Po’ina Nalu1: a preliminary analysis of Peniche local surfers’ satisfaction concerning the surf tourism growthPublication . Nunes, José Miguel; Mendes, Susana; Jorge, João PauloIt is recognized that tourism is a sector that can contribute to the economic growth of a territory. Tourism produces social benefits to the region and positively contribute to the maintenance of a natural environment by protecting natural areas such as coastal areas, for example. On the other hand, the support of the local population is essential for the development, successful operation, and sustainability of tourism. In the case of surf tourism, achieving the goal of favorable community support for the tourism industry requires also an understanding of how local surfers formulate their attitudes toward tourism. Therefore, assessing residents’ satisfaction plays an important role in the management of a surf destination, particularly the satisfaction of the local surfers. The purpose of this study is to examine the satisfaction, among local surfers, regarding the growth of surf tourism, development model and territorial management of the municipality of Peniche, Portugal. This city is a well-known surfing destination, specifically since one of the stages of the world surf tour takes place on the beaches of this municipality. In order to achieve the objective of this study, surveys were applied to the local surfers community (n=119). The questionnaire consisted of three parts: the first focused on the surf practice; the second on the satisfaction level about the tourism growth and development model; and the third on the local surfer’s profile. The results of the survey carried out on the local surfers community have led to the conclusion that the data and information provided by this preliminary study will enable better governance and planning for the destination, looking to ensure the sustainability of the surf tourism in Peniche and, consequently, greater satisfaction for the local community and tourists.