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Percorrer por autor "Sousa, Bruno"

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  • Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent
    Publication . Monteiro, Beatriz; Santos, Vasco; Reis, Isabel; Sampaio, Marta Correia; Sousa, Bruno; Martinho, Filipa; Sousa, Maria José; Au-Yong-Oliveira, Manuel
    Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.
    2020-12-09Artigo científico Acesso aberto Ver mais
  • ‘Front’ And ‘Back Regions’ in Historic Housing Tourism: Spatial Segregation and Proximity in Host-Guest Interaction
    Publication . Braga, José Luís; Sousa, Bruno; Dionísio, Marta
    Goffman conceived a division of social establishments which he called region. A region for him was any place in some way limited by obstacles to perception. He distinguished two regions: ‘front’ and ‘back’. In turn, MacCannell applied Goffman’s classification to tourism. According to him, tourists show a special fascination with the ‘real lives’ of others. These ‘real lives’ can only be found in the back regions. MacCannell argued that, in the face of an influx of mass tourists, host communities seek to protect and isolate their culture by creating back regions. In these, the natives continue their significant traditions outside the eyes of tourists. Conversely, it is in the front regions that the natives perform a limited range of activities for tourist audiences. The tourism front region (or front stage) is, therefore, the place where hosts and guests meet and the tourism back region (or backstage) is the place where the hosts retreat, during the performance interval, to relax and prepare. This study aims to demonstrate the applicability of this concept to the interactions between hosts and guests that occur in Historic Housing Tourism (HHT). The results presented here emerged from a qualitative study in which 53 homeowners of HHT units were interviewed. The technique used for data collection and analysis was Grounded Theory (GT). In this study we found that, in the first phase of implantation of the HHT, which we called improvisation (1980s in most houses), the propensity for informalization was more evident. At this stage, there was a tendency to transform almost every region of the house in backstage. In the current phase of implementation of HHT, which we called the professionalization, formalization begins to acquire more and more importance. Hence, there is a tendency to erect more pronounced front regions and there is less fluidity between regions than in the improvisation phase. From the theory that we developed, using GT, two properties of HHT emerged which we named ‘segregating’ and ‘approaching’ that brought an empirical confirmation to Goffman’s theory. Spatial segregation is, thus, a means of preserving the intimacy of the HHT unit’s host family. In an interdisciplinary perspective, this study presents preliminary contributions in the management of historic housing tourism and tourism management (e.g. companies and destinations perspective).
    2021-05Comunicação em conferência Acesso aberto Ver mais