Ligao : a multidisciplinary accommodation space Supertubos—Peniche, Portugal

Abstract

The following text is a business plan for Ligao—A boutique hotel concept at the world famous surf break Supertubos in Peniche, Portugal. The concept explores the evolution of specialized leisure spaces appealing to a demographic interested in authentic, co-produced tourism experiences related to creativity, adventure and culture in a space that is modern and multi-functional, committed to giving warmth and inspiration to its guests. A surfing renaissance in Portugal over the last years has resulted in increased pressures on surfing tourism and its related products and services, but issues such as the ever-changing needs of the coastal tourist, sustainable approaches to business and the overabundance of homogenized holiday experiences should also be considered. Portugal and Peniche present themselves as highly promising destinations with a variety of stakeholders fully committed to the continued success of tourism. The body of work intends to exhibit a model of quality and efficiency in disciplines such as design, communication, marketing and architecture; combining theoretical and practical methodologies to improve the overall leisure experience mindfully considering the economic, environmental and social aspects of the business and host community—aligning with the core principles of sustainability; and is formatted in accordance with the United States Agency for International Development Sustainable Tourism Enterprise Development: A Business Planning Approach (Humke & Hilbrunner, n.d.).