The Turkish market: creating a customerdatabase for potential market development; a need for the Socem Molding Group

Abstract

The Portuguese mold industry is one of the most important industries for the economical and social development of the central region. The Socem Group contributes for its value through the production and exportation of molds and services related. This report is based on an internship made at Socem ED, one of the firms of Socem Group. It attempts to fulfill a specific requirement of Socem; to potential their sales for the Turkish market. The aim is to: a) Understand the Turkish market: culturally, politically, socially, and economically; b) Research mold industry in Turkey, and understand the impact of the automotive and home appliances, and plastics industries in the Turkey economy; c) Make market segmentation and create a customer database; d) According to marketing strategy and segmentation, contact with the potential customers and try to do business with the molding, the automotive, home appliances and plastics companies in Turkey. It is worth to note that during the last 10 years Turkey’s mold industry has improving sharply. The current research provided a creation of a customer database that potential the commercial relationships between the two countries, i.e. Portugal e Turkey, specifically for the mold industry. Secondary data source from 2010 to 2016, to build up the database, was used.