Silva, Graça MirandaDias, Álvaro LopesLisboa, Ana CadimaSilva, Filipa Pereira2023-12-062023-12-062023Silva, G.M., Dias, Á.L., Lisboa, A.C. and Silva, F.P. (2023), "Drivers and outcomes of sustainable export marketing strategies in international environments", Review of International Business and Strategy, Vol. 33 No. 4, pp. 627-648. https://doi.org/10.1108/RIBS-05-2022-00562059-6014http://hdl.handle.net/10400.8/9014This work was supported by the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/ 04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT and Centro2020 through the Project references: UIDB/04044/2020; UIDP/04044/2020; Associate Laboratory ARISE LA/P/0112/ 2020; PAMI – ROTEIRO/0328/2013 (No 022158).Purpose – This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approach – This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. Findings – The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an ecofriendly export marketing strategy contributes to firm’s export performance. Originality/value – This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.engSustainable behavior of the firmEnvironmental marketingExport performanceStrategic corporate sustainabilityGreen export-related resourcesGreen export-related capabilitiesjournal articlehttps://doi.org/10.1108/RIBS-05-2022-0056