Lisboa, Inês Margarida CadimaMalheiro, Sara Filipa Quintanilha2024-10-022022-11-10http://hdl.handle.net/10400.8/10139The present project work consists of the application of a case study, using the elaboration of a business plan for the internationalization of a web application for the creation, management, and invoicing of livestock auctions. The main objective is to analyze the economic and financial viability of the business idea using some financial indicators. For the development of this business plan, an adaptation of the methodologies of Deloitte & Touch (2003), Harvard (2007), and Ernst & Young (2009) was made. The application of the case study aims at the practical application of the theory learned in an academic context, which will be the subject of a literature review. Based on the various assumptions of the financial information, it was possible to conclude that the internationalization of the product in question to the Spanish market is economically and financially viable.engCase studyInternationalizationBusiness planEconomic and Financial Analysismaster thesis203704703