Strategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory Board

Marietto, Márcio LuizSerra, Fernando Antonio RibeiroFerreira, Manuel PortugalCassol, Alessandra2025-11-202025-11-202025-012158-24402158-2440http://hdl.handle.net/10400.8/14692Researching social interactions within advisory boards, our study focuses on a family-holding company’s strategy formation process. Applying Strategy-as-Practice (S-as-P) within a Structurationist perspective, we analyzed practitioners’ strategic conduct. Through 1 year of non-participation observation, interviews and document analysis, we uncovered complex social dynamics and paradoxical behaviors, emphasizing structural properties influencing strategic formation. Our contribution lies in a model proposing four propositions for future S-as-P studies in advisory boards within Structuration Theory. This research sheds light on discrepancies between formal practices and actual social behaviors, enhancing transparency in corporate dynamics, which often remain obscure.engstrategy formationstrategic conductstructurationist theorystrategy as practiceadvisory boardStrategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory Boardjournal article10.1177/21582440251321847