Sousa, Andrea Isabel Oliveira da Costa eRibeiro, Neuza Manuel PereiraRocha, Tomás Rafael Pires2025-12-232025-12-232025-10-22http://hdl.handle.net/10400.8/15191Innovation is an important aspect for organizations to maintain their competitive edge. Organizations can look into their employees for a driver of innovation in the workplace. Employees drive innovation through innovative work behaviors, which can be stimulated by an organization through appropriate leadership or come more naturally to certain individuals. This work then seeks to understand how transformational leadership as a style of leadership influences innovative work behaviors and what kind of organization people who display more innovative work behaviors are most attracted towards, informing organizations on how employer branding can attract innovation through innovative workers. We surveyed 135 employees from Portuguese organizations to request their collaboration in answering a self-report questionnaire, and with this data, we found that transformational leadership has a positive impact on innovative work behaviors and that one subdimension of employer branding (interest value) is better at attracting employees who display more innovative work behaviors than the others. The novelty of this work comes from testing established knowledge in Portugal and from directly connecting innovative work behaviors and employer branding, something that hasn’t been done a lot before.engTransformational leadershipInnovative work behaviorEmployer brandingmaster thesis204093929