Felizardo, Fernando VasquesDuarte, Eunice AlmeidaLourenço, Paulo Cravo2023-07-252023-07-252019Felizardo F.V., Duarte, E.A., & Lourenço, P.C. (2019, Nov. 5-7). Pedagogical and cultural tourism as a factor of school success enhanced by creative experiences in the host tourist destinations. The case study Associação Tempos Brilhantes. [Abstract]. The image and sustainability of tourism destinations: Proceedings of the 11th International Tourism Congress: Abstract book. CITURhttp://hdl.handle.net/10400.8/8687Tourism is assumed today as an engine of knowledge development, so tourism is also a "journey" through the universe of knowledge. While scholarly Erasmus or higher education mobility programs were a milestone, today this concept is applicable in many other products, audiences and motivations. In particular, because it has been realized that educational tourism contributes to the acquisition of new knowledge by students, since it meets a certain educational need by enriching it through the practice of tourism, and by creative experiences with local community. The association Tempos Brilhantes being an institution that develops its activity in the area of education specifically with programs for activity and curriculum enrichment and which at present is responsible for 150,000 students nationwide, has thus developed a brand and tourist product called Zingplanet®, as a transversal concept that allows to associate work-study and leisure by the pedagogical-cultural tourist offer. This concept is intended for all teaching cycles with tailor-made programs, which are based on creative tourism, co-creation and experiences, namely through participation in the arts, culture and know-how activities. Presented in the first person as a storytelling context, associated with a pedagogical and cultural aspect, through products such as Zingcamps, ZingTrips, ZingCulture with programs, visits or Creative Heritage trips.Through a literature review based on pedagogical and creative tourism, we sought to understand how pedagogical-cultural and creative tourism are related to school success and motivation. Thus, surveys were conducted on parents' associations, school groups and municipalities. Thus, we conclude that school success and motivation are intertwined with the new teaching methodologies, namely through experience, and being understood not as a moment of study, but as a moment of "Pleasure" / Leisure.engExperiencesCreative tourismPedagogical tourismCultural tourismZingplanetTempos Brilantesconference object