Santos, EleonoraCarvalho, MilenaMartins, SusanaCarvalho, Ana BrancaCastro, Maria JoãoMesquita, AnabelaSilva, Paulino2025-12-052025-12-052025-10-01Santos, E. et al. (2025). Tourist Preferences in Latin America. In: Carvalho, J.V., Abreu, A., Franco, M., Liberato, P. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2024. Smart Innovation, Systems and Technologies, vol 441. Springer, Singapore. https://doi.org/10.1007/978-981-96-5396-6_6978981965395997898196539662190-30182190-3026http://hdl.handle.net/10400.8/14928Part of the book series: Smart Innovation, Systems and Technologies (SIST,volume 441).Conference name International Conference on Tourism, Technology and Systems, ICOTTS 2024, Madeira, 30 October 2024 - 31 October 2024.In today's era of digital transformation, understanding tourism preferences is crucial for enhancing the travel experience. The way travelers get, analyze, and apply information to plan their trips has been completely transformed by information and communication technologies (ICTs). Features like accessibility, attractions , amenities, and prices influence travelers' choice regarding their destination and according to the Information Search Theory, travelers look up a lot of information in order to lower uncertainty and improve the quality of their decisions. This study examines the intricate interplay of factors influencing tourist preferences in Latin America, focusing on the role of hotel ratings, location, attractions, and accessibility. Drawing on regression analysis of data from Booking.com across six Latin American countries , including Mexico, Peru, Argentina, Chile, Colombia, and Brazil, the research identifies distinct tourist profiles and their preferences. Novel findings include a preference for lower-rated hotels among certain segments, a trade-off between accessibility and destination characteristics, and a prioritization of accessibility over the diversity of attractions for some travelers. These insights have significant implications for tourism management, suggesting targeted marketing strategies, product development initiatives, infrastructure investments, and collaborative partnerships to enhance the overall visitor experience and promote sustainable tourism development in the region.engDigital transformationTourism managementTourist preferencesbook part10.1007/978-981-96-5396-6_6