Lisboa, AnaSkarmeas, DionysisLages, Carmen2026-01-232026-01-232011-11Ana Lisboa, Dionysis Skarmeas, Carmen Lages, Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach, Industrial Marketing Management, Volume 40, Issue 8, 2011, Pages 1274-1284, ISSN 0019-8501, https://doi.org/10.1016/j.indmarman.2011.10.013.0019-8501http://hdl.handle.net/10400.8/15481Innovation is critical to the growth and success of a firm. In an attempt to renew themselves and compete effectively in the global marketplace, firms must possess both technical and non-technical capabilities. Yet, the extant literature has mainly focused on technology and product development capabilities, disregarding other possible capability domains. This study investigates the role of market-related exploitative and explorative capabilities, together with product development ones, in the context of exporting. Drawing on the resource-based and organization learning theories, we examine the internal process through which entrepreneurial orientation influences performance in export markets and develop a model of entrepreneurial orientation–exploitative and explorative capabilities–advantage–performance relationships. The results indicate that entrepreneurial orientation is a precursor of exploitative and explorative product development and overseas market-related capabilities. The findings also suggest that product development explorative capabilities and overseas market-related exploitative capabilities have a positive effect on new product differentiation, which in turn enhances market effectiveness. Implications for scholars and practitioners are discussed along with suggestions for future research.engEntrepreneurial orientationCapabilitiesExploitation/explorationPerformanceExportingjournal article10.1016/j.indmarman.2011.10.013