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Title: Managing in a foreign country: the influence of culture in management decisions
Author: Reis, Nuno
Ferreira, Manuel Portugal
Santos, João
Keywords: Culture
International business environment
Issue Date: Nov-2010
Abstract: The world’s increasingly global economics is well documented fact. Globalization means people worldwide are becoming more similar, but there are still very important differences. Culture is an important factor that makes two countries unlike. In this paper we present three conceptual propositions on the effects of culture in management, at three different levels (corporate, business and functional). We argue that culture plays influences the management decisions at all three levels, affecting the firm’s success.
Description: Comunicação apresentada no III ELBE/SLADE, Fortaleza, 2010.
Peer review: yes
Appears in Collections:Comunicações em conferências e congressos internacionais

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