Browsing by Subject Brand equity

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Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)TypeAccess Type
24-Oct-2014Brand value and shareholder value : evidence from european NYSE Euronext firmsLaúdo, CátiamasterThesisopenAccess
5-Sep-2012O impacto dos social media nas dimensões do brand equity e na intenção de compra da marca : um estudo exploratório.Laranjeiro, Luísa Paula GravemasterThesisopenAccess